Maximizing Impact: The Strategy of Asset-Based Giving – Contributing Shares of Your Business Before the Sale

For business owners seeking to make a substantial philanthropic impact while strategically planning for their financial future, asset-based giving presents a unique avenue. Leveraging the concept of contributing shares of a business before its sale, known as asset-based giving, can not only benefit charitable causes but also potentially offer tax advantages and financial planning opportunities. This article explores the strategic considerations and benefits of asset-based giving for business owners before the sale of their business.

Understanding Asset-Based Giving:

Asset-based giving involves donating shares or equity in a business to a charitable organization before the sale of the company. This approach allows business owners to allocate a portion of their business assets to charitable causes while potentially reducing tax liabilities upon the eventual sale.

Benefits of Contributing Shares Before the Sale:

  • Tax Advantages: Donating shares before a business sale can lead to substantial tax benefits, including potential capital gains tax deductions and avoidance of taxes on the appreciated value of the donated shares.
  • Charitable Impact: By donating a portion of their business, owners can support causes they are passionate about, leaving a lasting philanthropic legacy.
  • Estate Planning: Asset-based giving can also serve as a strategic estate planning tool, reducing the size of the owner’s taxable estate and potentially minimizing estate taxes.

Considerations for Business Owners:

  • Valuation and Timing: Proper valuation of the business shares and careful timing of the donation can be critical to maximizing tax benefits and ensuring compliance with IRS regulations.
  • Legal and Financial Implications: Engaging legal and financial advisors is essential to navigate the complex legal and financial aspects of donating business assets, ensuring compliance and maximizing benefits.
  • Impact on Sale Proceeds: Business owners should assess the potential impact of donating shares on the overall sale proceeds and consider how this charitable contribution aligns with their financial goals.

Strategic Planning and Execution:

  • Establishing a Charitable Giving Plan: Develop a strategic charitable giving plan that aligns with personal values, long-term philanthropic goals, and the financial implications of the business sale.
  • Engaging with Professionals: Collaborate with financial advisors, tax professionals, and legal experts to devise a comprehensive strategy for asset-based giving and ensure all legal and tax considerations are addressed.
  • Implementation and Review: Execute the plan and periodically review it to assess its alignment with changing financial circumstances, tax laws, and philanthropic objectives.


Asset-based giving, specifically contributing shares of a business before its sale, represents a powerful opportunity for business owners to create a meaningful impact while optimizing tax benefits and estate planning strategies. By carefully planning, valuing assets, and seeking guidance from financial and legal experts, business owners can navigate this complex process effectively. Embracing asset-based giving enables them to leave a lasting legacy through philanthropy while securing their financial future.

LPL TN: 508453-1

Content in this material is for general information only and not intended to provide specific advice or recommendations for any individual. This information is not intended to be a substitute for individualized legal advice. Please consult your legal advisor regarding your specific situation.